Welcome to Trends + Truth!
I’m Lisa Lee, and I’m honored you’re here!
As the Founder and Primary Consultant of this community-centered, pay-what-you-can marketing consultancy, my mission is to make high-quality, strategic marketing accessible to small and medium-sized businesses and nonprofit organizations throughout Greater Cincinnati. I’m a firm believer in marketing that matters—the kind that drives meaningful growth, deepens community impact, and helps mission-driven organizations thrive.
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With almost two decades of experience across the nonprofit, education, franchise, and small business sectors, I bring a unique blend of strategic insight, ethical leadership, and hands-on execution to every project. I partner closely with clients to create data-informed marketing, communications, and content strategies that are clear, actionable, and aligned with their values.
Experience
Throughout my career, I’ve led and scaled marketing operations across a wide range of industries and organizational sizes.
Highlights include:
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Chief Marketing Officer at One Tree Planted, a global nonprofit, where I led a 22-member marketing team and managed high-impact campaigns with brands like PepsiCo and the Bezos Earth Fund.
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Strategic Marketing Director for Cincinnati Public Schools, the second-largest school district in Ohio, where I helped shift public perception and increase engagement through strategic storytelling, digital campaigns, and media outreach.
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Fractional CMO and Marketing Consultant, providing expert marketing leadership to small and mid-sized businesses, with a focus on ethical, high-impact marketing that is budget-conscious and community-focused.
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Franchise Marketing Leader, supporting more than 70 locations across Moe’s Southwest Grill and Serazen, Inc., creating scalable marketing systems while maintaining brand integrity across diverse markets.
My work has consistently delivered measurable results in engagement, brand visibility, and community impact.
Education
My academic background is as dynamic as my career, combining education, marketing, leadership, and entrepreneurship:
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Doctorate of Business (Entrepreneurial Marketing), Walden University
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Master of Science in Management & Leadership, Western Governors University
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MBA in Marketing, Western Governors University
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Bachelor of Science in Education, Wilmington College
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This combination of business acumen, leadership expertise, and educational theory strengthens my ability to communicate effectively, teach teams, and build strategies that stick.
Skills + Certifications
I bring a deep and diverse skill set to every client relationship, including:
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Strategic Marketing & Communications Planning
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Multichannel & Multilocation Marketing Execution
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Digital Marketing, SEO/SEM, PPC, and Analytics
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Content Strategy, Creation, and Calendar Development
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Ethical Leadership & Organizational Change
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Brand Development, Public Relations & Media Strategy
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Reputation Management, ROI Analysis, and KPI Setting
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Team Leadership, Mentorship, and Cross-functional Collaboration
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Marketing for Nonprofits, Small Businesses, Education, Healthcare, and Franchise Systems
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I also hold certifications from Google, Yahoo, and Bing in digital marketing and analytics.
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I pride myself on being equally comfortable in the boardroom or behind the scenes executing campaigns, always guided by data, collaboration, and integrity.